When it comes to video, various applications ranging from your company’s marketing tactics to everyday internal use with your colleagues have made this form of communication rise to the very top of the list in the corporate environment. As video continues to grow, it is imperative that companies begin to build a video-first culture that is accustomed to this form of communication.

Why build a Video-First Culture?

Looking at communication method preferences among different age groups, recent studies show that 87% of young respondents would prefer to work for a more “video-enabled” organization over one that limits its investment in video conferencing. This statistic tells us that video will only continue to gain popularity as the younger generations work their way up to holding more leadership roles. In addition, 84% of respondents believe that they would rely on virtual meetings with video for one out of every four interactions at a minimum, further showcasing the impact this medium has in the workplace.

Future-proof your communication

Another reason to build a video-first culture is to equip your teams for when virtual reality and augmented reality become communication methods that are used regularly in the workplace. The AR and VR industries are projected to have an economic impact of $15.6 billion by 2020. Applications of these technologies in the workplace range from internal communications to business development and beyond. Building a video-first culture will help prepare your teams for these exciting technologies our future will hold.

In case you still need some convincing, a few benefits of video communication also include:

Build relationships: Choosing to schedule your meetings via a video conferencing platform instead of a traditional conference call can help you develop more meaningful relationships with colleagues, business partners, clients, investors and more.

Humanize your interactions: Video allows participants to express nonverbal cues, which make up to 93% of standard communication. When using the right technology, video communication has the potential to mimic face-to-face interactions. Seeing someone while they are speaking transforms the nature of the conversation, for the better.

Cuts travel costs: Video calls allow you to schedule regular meetings, whether they are internal or external, without having to physically travel to another location. This helps to cut travel costs and allocate that budget elsewhere (perhaps for some new video conferencing technology!).  

Enable remote work: Last year, about 43% of employed Americans spent at least part of their time working remotely. In order to keep all of these remote employees engaged, video communication can be used to coordinate check-ins and to give remote employees the opportunity to have some valuable face time with the rest of the team.

Video communication will continue to rise in the coming years, which makes the case to start building your video-first company culture now.