Benefits of Screening Job Candidates Via Video Conferencing
Screening potential job candidates has historically been a tough task across all industries, but there’s a silver lining. Advances in social, mobile, AV and cloud technologies have brought about heaps of tools to help make this process easier for recruiters and hiring managers. For example, social networks like LinkedIn are used for sourcing and applicant tracking software tools can assist with resume management.
While in-person interviews are still the preferred screening method, they may not always be possible, and may even limit the pool of candidates you are considering. Video conferencing provides a solution that’s coupled with many benefits, and studies show that 57% of candidates actually prefer to use video during the interview process. Read on to learn about the benefits that come from using high-tech video conferencing solutions during the job candidate hunt.
Cutting travel costs
Adopting video conferencing technology can save both interviewers and interviewees a good chunk of money when it comes to travel costs. According to a recent study, the average cost per hire is $4,000, and travel alone can make up as much as half of this. For those looking to hire high-level executives, and for larger organizations in particular, the interview process is often lengthy, as candidates meet with more than just the recruiting officer and go through several rounds of interviews. Organizations will often have a candidate meet with each of the executives, whether it’s in a group setting or individual one-on-ones, as well as other team members they would be working with. The feasibility of conducting each of these interviews in person is lower for those who plan to relocate for a job. Keeping all of this in mind, investing in video conferencing is a good tactic that will help cut travel costs.
Another great perk of video is the option to record any meeting, which includes virtual interviews. Rather than frantically trying to capture everything a potential candidate says, recruiters can refocus their attention to the conversation as it’s happening, knowing that they will be able to replay the interview if they need to refresh their memories on anything mentioned. This also unlocks the ability to share an interview recording with other executives on the team, which comes in handy when it seems impossible to lock down a meeting time for various executives within an organization. This alleviates the potential scheduling delays that may come with busy team members.
Broadening the search
Conducting interviews via video can help expand the physical boundaries of your search to be limitless. It’s tough to get a feel for people when you are unable to meet them in person, and video can help to alleviate this issue. Unlike phone calls, video allows for participants to use and assess nonverbal communication on top of verbal, which adds a layer of understanding and personality to any conversation. Studies show that 93% of all communication is nonverbal, which makes the case for how crucial it is for recruiters to utilize and assess it during an interview. With this technology, organizations can feel more comfortable looking into candidates in another state or country, bringing about the potential to find someone truly great who you may not have had access to without these solutions in place.
Video conferencing has made its way into the recruiting space and will only continue to serve organizations in areas such as cutting travel costs, interview recording and broadening the search for candidates that may not be local. Solutions like PanaCast help to streamline the process with a high-tech, intelligent, panoramic camera that mimics the in-person experience, making candidates feel like they are right there in the room with an interviewee. We look forward to seeing and driving future developments in this space with the technology we have on the horizon!